Yasmin Bashirova, a trailblazing entrepreneur and human rights advocate, leads Wrapt, a pioneering climate tech B2B software company based in San Francisco. Founded in 2023, Wrapt is dedicated to transforming the packaging industry through innovation and sustainability. Her multifaceted expertise in energy resource engineering, finance, and strategy guides her leadership, driving significant advancements in package collaboration, design efficiency, data storage, and environmental sustainability.

Professional Journey

Her career is marked by a series of strategic transitions, beginning with a strong foundation in energy engineering and extending into finance and strategic management. Her journey led her to found Wrapt, a company that embodies her vision for a more efficient and sustainable packaging industry. Inspired by her grandmother, an entrepreneur in Soviet Russia, her path reflects a deep entrepreneurial spirit and a commitment to breaking new ground in industry practices.

Wrapt: Innovation at the Forefront

At its core, Wrapt is an end-to-end specification data and product lifecycle management platform that automates and streamlines the packaging development process. She launched Wrapt to address the significant waste and inefficiency prevalent in traditional packaging methods—issues resulting in most packaging ending up in landfills. By fostering biodegradable solutions and simplifying complex processes, she is leading a shift towards sustainability in the packaging sector.

Challenges and Solutions in Packaging

She identified critical inefficiencies within the packaging industry, particularly the cumbersome and time-consuming interactions among packaging vendors, co-packers, and consumer packaged goods companies. Her solution, Wrapt, reduces the time spent on design iterations, approval processes, and final specification setups, significantly speeding up product time to market. Wrapt's innovative platform offers 360-degree visibility and eliminates common operational inefficiencies, empowering teams to focus on strategic and creative endeavors.

Advisory Influence and Collaborative Growth

Under her guidance, Wrapt has attracted an advisory board comprising industry heavy hitters from various sectors, including large CPG and packaging firms like Unimaginable Floods and Kitchen Town. She ensures that the board's diversity enhances strategic insights, which is crucial for the platform's continuous improvement and relevance in the rapidly evolving packaging industry.

Career Highlights Before Wrapt

Before her entrepreneurial leap with Wrapt, she made significant contributions as Chief of Staff and Senior Manager of Strategy and Finance at Shift Technologies. She was pivotal in the company's growth and strategic initiatives there. She also brought her expertise to Goldman Sachs, where she handled complex financial analyses for major industrial projects. Her stint as a Reservoir Engineering Intern at Chevron allowed her to directly assess and influence substantial energy projects.

Advocacy for Social Justice

Beyond her corporate achievements, Yasmin Bashirova passionately advocates for human rights and social justice. Her personal history in Ukraine has deeply influenced her commitment to these causes. She actively supports various initiatives and encourages others to engage with issues that have a profound societal impact.

Academic Foundations and Recognitions

Her academic credentials are as impressive as her professional ones. She graduated from Stanford University with an M.S. and B.S. in Energy Resources Engineering, where she also engaged in impactful research and leadership roles. During her tenure at the university, her academic excellence and leadership were recognized through several awards and positions.

Her journey from an academically distinguished student to a visionary leader in the tech industry exemplifies her intellectual prowess, entrepreneurial spirit, and unwavering commitment to making a positive impact. As Yasmin Bashirova continues to lead Wrapt and champion sustainable practices in the packaging industry, her influence is felt in the products that reach consumers and the progressive changes she advocates in business and society.

Yasmin Bashirova

Yasmin Bashirova

Yasmin Bashirova

Yasmin Bashirova | Wrapt's CEO | San Francisco